PRESS RELEASE BOOK NOVEMBER 2008
Hotel Sales and Revenue Management Book
2.0 -- The Book Is Here!
Carol Verret announces the release of the first hotel sales and
revenue book that takes into consideration the impact of Web 2.0. In
this economy, it is imperative that hotel sales and revenue managers
understand and can apply the processes of Web 2.0 in the execution
of solid strategies.
“The travel and hospitality industry has had an intricate
relationship with the internet since the advent of the Online Travel
Agencies such as Expedia, Travelocity, etc.” says the author,
Carol Verret. “Far more than most industries, the impact
of Web 2.0 has been swift and become embedded in the fabric of
how the hotel industry conducts business.”
Hotel Sales and Revenue Management Book 2.0 reflects the changes
that Web 2.0 has brought to the hotel industry. Web 2.0 represents
a seismic shift in how hotel sales, marketers and revenue managers
perform their jobs – separating those that will be average
and those that will be awesome!
Do the basics still matter? Yes, but the basics have morphed into
a new dynamic driven by changes in the buying habits of customers
that increasingly use the internet and social media to make their
choices. This shift applies to all segments – from
the leisure traveler to the sophisticated meeting planner professionals.
Understanding this shift, its evolution and applying the new basics,
this book provides a handbook for succeeding in a Web 2.0 world. It
is an exciting way and creative approach to hotel sales and revenue
If you do nothing else for you sales team this year, provide them
with copies of this book. At $16.95, it is a small investment
in your sales and revenue staff at a time that is economically
To place an order for your signed copy(ies)
Shipping & handling for 1 item is $3.99....Multiple copies
will be prorated according to postal rates.
For more information call (303) 618-4065 or email [email protected].