Carol Verret

Carol
Carol Verret Consulting & Training
(303) 618-4065
www.carolverret.com
[email protected]
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www.hotelsalesblog.com

Trends for an Uncertain Economy – Impact on the Revenue Management Plan 
Webinar August 18

Did anyone feel the earth  move just a bit last week?  Just when a ‘debt ceiling deal’ had given us a small sigh of relief,  the markets retreated and the S&P lowered the credit rating for the US.  Just when we thought we were talking about a recovering economy we are now looking at an ‘uncertain economy’.

“In this webinar, we are going to discuss short and long term trends from the best case scenario to the ‘not so good’,”  says Carol Verret. “We will be drawing from expert forecasts as well as exploring market intelligence tools that RMs can use to get a read on what’s happening in their markets. We will then discover how to interpret them in their revenue management plans and activity going forward.”

$99 - 1 Connection
 
$89 for more than one Connection attending from a hotel or management company
 

Implications of two scenarios – the best case and ‘not so good’.   “The US hotel industry has outperformed the overall economy fourfold," commented Maria Simos, CEO of e-forecasting.com. (HotelNewsNow, 7/18/11) Will the hotel industry continue to outpace the US economy in an economic slowdown or will it follow the economy?  This is the question we will try to answer during this webinar. 

Market Intelligence What’ s happening in your market – how will it impact it specifically?  The recovery has been spotty – impacting some markets more than others.    We will explore tools you can use to get a ‘read’ on your specific market trends and how different market segments may be impacted.

Forces that could impact customer buying behavior.   Just when we thought we were in a position to drive rate in relation to demand – this happens!    From the psychological impact to real  impact such as  increasing interest rates -- will customers still travel, how will they make their decisions and will there be downward pressure on rates?

The Revenue Management Plan A & B.  It may be too soon to tell with certainty how this will play out in the next six months or next year.  However, the industry is going into planning season for the next year!  We will explore how to develop the ‘best’ and a ‘not so good’ contingency plan with real triggers so that  RMs can change course quickly if they have to.

Who should attend this program? Revenue Managers, General Managers and Directors of Sales and Marketing as well as anyone who is involved in revenue generation.  At the end of this program, participants will understand how to use these resources to develop nimble revenue management plans.

The webinar will take place on August 18 at 1:00pm EST, noon CDT, 11:00am MDT and 10:00am PDT.  The fee is $99 for a single connection and $89 for two or more connections from the same company.  All participants will receive the recording of this program. 

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.com. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com.
       
 
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