Social Networks as a Hotel Sales Tool - Web Cast

It is critical to remember that social networking is in addition to current sales responsibilities and requires time and commitment to be effective. When used well, social networking platforms can complement and supplement current sales activity.

"Using social networks as a sales tool goes beyond writing the perfect profile and the etiquette of social networks," say s Carol Verret. "When used creatively, social networks' functionality can provide a window into client and prospective client companies."

$109 for Single Connection		$99 for two or more connections from a hotel or management company
		Number of Connections

In this web cast we will focus on the following:

• The Importance of Developing a Social Media Plan
  
  
• Targeting Social Networks by Market Segments
  
  
• The Hotel Profile as a Demand Generator --  What to build into the profile so the rest of the network can find you when they want to ‘ buy'
  
  
• Aligning Social Networks with Sales Responsibilities - who does what on which networks
  
  
• Social networks as sales ‘Search' Engines  - How to effectively use social networks for  sales research, qualifying and identifying contacts
  
  
• Discussion groups - sorting through the clutter and participating constructively
  
  
• Guidelines and Monitoring Social Networks to Maintain Brand Integrity.

We will have special guests from i-Meet.  Bob Bennet, COO and Denise Jacobs, VP Supplier Sales to provide insights into maximizing networking activities on this platform designed exclusively for meeting planners and suppliers to the meetings industry.

Following this web cast participants will be able to use social networks more effectively in their sales and revenue management activities and evaluate their ‘return on engagement'.  Who should attend?  Hotel Sales professionals, General Managers, Revenue Managers and anyone within a hotel or hotel company that uses social networks in a professional capacity.

The web cast will take place on August 7 at 1:00pm EST, noon CDT, 11:00 am MDT and 10:00am PDT.  The fee is $109 for a single connection and $ 99 for two or more connections from the same company. All participants will receive a complete recoding of this web cast upon conclusion.

It's time to meet!  Fall and winter meetings bringing the team together to strategize for 2010 - it will be better than 2009!  If you would like to speak to Carol about a live program or web cast for you team, contact her at carol@carolverret.com.

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.net. To contact Carol send her an email at carol@carolverret.com or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com.