Marketing & Revenue Management Plan 2010 -- The Most Difficult Plan You Will Ever Do

The annual plan for 2010 is probably the most difficult plan a hotel will ever formulate.  There are many independent variables going forward in all market segments.  In this web cast we will review what the experts are saying about the economy and recovery next year as well as the specific impact on the hospitality industry.

"Realistic expectations are the key to formulating a plan that will grow revenue in 2010," says Carol Verret.  "Fortunately, there are some bright spots in projecting growth in several market segments provided that they are approached creatively and include metrics for the ROI in revenue management and sales initiatives."

$109 for Single Connection		$99 for two or more connections from a hotel or management company
		Number of Connections

In this web cast we will explore the issues and trends to take into consideration during the planning process in the following areas:

• Economic Recovery:  What is recovery likely to look like in 2010?   When will it begin for the key areas of importance to the Hospitality Industry?  When can we expect rates to recover?
  
  
• Market Share, Rates and REVPAR:  Matching the expectations of owners to the reality of the market and the economy will be key.  Balancing market share and rates in order to maximize REVPAR will be the ultimate balancing act.
  
  
• Meetings:   What are the trends in the meetings market?  What will be the expectations of planners in hotel selection?  Will the AIG effect wear off or is it the ‘new normal?
  
  
• Leisure:  This segment is highly dependent on consumer confidence and the unemployment rate.  What will be the trends going forward for this important segment?
  
  
• Social Media:  The implementation of social media strategies is more important now than it was last year.   Developing a social media plan that will produce results by market segment will be critical.

At the conclusion of this web cast, participants will have a better understanding of the trends in the industry, how to evaluate their impact on their specific markets and how to apply cost effective tools and processes to win in 2010.

This web cast should be attended by sales and marketing professionals as well as revenue managers, GMs and anyone else involved in the planning process for 2009.

The web cast will take place on July 17 at 1:00pm EST, noon CDT, 11:00 am MDT and 10:00am PDT.  The fee is $109 for a single connection and $ 99 for two or more connections from the same company.

On July 31 we will be conducting a web cast on Social Media as a Sales Tool.  Click here if you want to receive the press release for that web cast.

Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.net. To contact Carol send her an email at carol@carolverret.com or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com.