Power Selling Summer School -- Group Business by Market Segment Webinar Series 
Presented by Carol Verret & Friends

Group business is picking up although negotiations remain tough.  Group booking increases for 2011 & 2012 are picking up with meeting planners looking to negotiate rate deals in advance prior to the inevitable rate increases in what appears to be an industry recovery in demand.  (HotelInteractive.com, 5/13/10)

What can hotels do NOW to get their fare share of this group demand increase and prospect and close group business in every market segment?   What can hotels do to keep from ‘giving the house away’ and book profitable group business?

In this summer school webinar series we will explore these issues and hear from sales people that are doing it and trends from experts and suppliers to the industry.

The Association Market – The Whole Enchilada or Tacos?  Large association meetings (the enchiladas) are lucrative but can demand some serious concessions for a host hotel.  However, most large associations also have chapters that hold smaller meetings (tacos) that hotels of any size can host.
In this webinar we will discover:

• The advantages for hosting large association meetings and working with CVB partners
• How to discover the ‘tacos’ in large association’s smaller chapter meetings
• The ‘tacos’ of small local and regional associations and where to find them
• Getting on an associations ‘radar’ – online professional and trade publications
• Developing compelling RFPs for ‘enchiladas’ and ‘tacos’
• Social networks and planner sites to participate in and engage decision makers
• Building and maintaining relationships with planners

In this web cast we will engage an association planner and event suppliers to convey what associations look for in venues and how to appeal to this segment.  This webinar will be held on July 27 at 1pm EDT, Noon CDT, 11am MDT and 10am PDT.  To register click here.

This webinar is an hour in duration and will be recorded and distributed to all of the participants. 

The webinar is $99 for each participant and $89 for two from one hotel or company attending a webinar.